"Won Kim, the VP of OLED sales and marketing over at LG laid out the company roadmap for the next few years, and it all seems pretty feasible.

They plan to release twenty inch OLED televisions in 2010, thirty inch televisions the following year, and finally scale up to forty inch models in 2012. Oh, and Kim says that OLED panels will be cheaper than LCD in only six years. According to Kim, the forty inch and larger OLED panels coming to market in 2012 will still be fairly expensive, but manufacturing costs will decrease until 2016 when “OLED panels will cost less than LCD panels.”"

http://www.avrev.com/home-theater-news/industry-trade-news/lg-s-details-oled-roadmap-oled-cheaper-than-lcd-in-2016.html